DNF Promo Ideas

[roryok]

Probably been done already, but I just wanted to start a thread of ideas for DNF launch events / promo events / celebrations etc.

What will you be doing to celebrate the launch of the most long awaited game of all time?

What kinds of events do you think 3DR should be setting up for the launch?

Do you fancy bungie / MS style reality games, or something a bit more direct and obvious?

[alexgk]

Eh.....release trailer?
Or maybe...A savage full of women and drinks crazy PARTY!!
George's future words: "YEAH! We released it, you f***ing unbelievers!"

[mr. pinky demon]

Since this has been posted before i got the funniest pick up line in the world, maybe duke has used this before. Here it goes:

Baby my love for you is like diarrhea. I just cant hold it in.

[Mr.Fibbles]

Baby my love for you is like diarrhea. I just cant hold it in.
LOL
:love: :mryuck:
What does that have to do with anything?
There should be a thread about advertisements somewhere, and I think somewhere there might be a release day thread (as in what should be done about it and what will happen, the what will happen thread is different though)
anyways, Joe said you wouldn't be able to not know DNF is finished when it is, so obviously they are going to blow up several buildings in a major city,like Dallas, that will make a sign from satelite images that says "Its done"

[mr. pinky demon]

It doesnt have anything to do with it but this type of thread has been created before (like many others) so i just put it there for fun. Lighten up, its just a forums.

[DavoX]

First day a video of George grabbing a shotgun...
Second day a video of George walking with it inside of 3DRealms HQ.
Third day george opening a door and walking outside.
Fourth day he walks a lil bit more and reloads the shotgun.
5th day George screams "IT'S DONE MOTHER ****ERS!" and shoots the shotty and then explosions everywhere along with "DNF... Always bet on duke"

[Malgon]

^Davox and his favourite George quote. :rolleyes: :dopefish: :D

[ReadOnly]

Fake tv coverage of aliens invading the Earth and commentary from Duke that he'll soon kick their asses. Of course it'll be better if president make some speech in front of all citizens about the situation and that our only hope is Duke.

[Dark Angel]

I like the fake TV coverage idea. Besides TV, they could put clips of fake TV coverage at the theaters, and make them available on the internet. Im sure they will go to number one on Google video.

They could have some Dukes (and maybe other DNF characters like some Duke babes) available at stores during the first week of the release. You caould get an autograph and/or get your picture taken with him (or them).

They could put some special versions of the game in the regular game boxes, that indicates you have won something.

Or perhaps when you complete the game you get a special code you can enter on their website, the first person to complete the game and enter their special code could win something very cool.


Dark Angel
Have an AWESOME day!!!

[Dark Angel]

Perhaps you could win a date with a Duke babe.


Dark Angel
Have an AWESOME day!!!

[ReadOnly]

Or with Duke himself! I'm sure that Sarah Nukem would be really happy if that happened. Heh.

[Dark Angel]

The best way to make the news is to do something controvesial.
Perhaps a pre-release party at strip clubs all around the US (all on the same day).
This would make the news big time.

Dark Angel
Have an AWESOME day!!!

[ReadOnly]

That's called "Strip Day"(or smth like that) and it's held every month in 3dR. So, I suppose, there could be special Strip Day in whole country upon release of Duke.

Just kidding. I know that the story of Strip Day was untrue.

[LastBNLNinja]

First day a video of George grabbing a shotgun...
Second day a video of George walking with it inside of 3DRealms HQ.
Third day george opening a door and walking outside.
Fourth day he walks a lil bit more and reloads the shotgun.
5th day George screams "IT'S DONE MOTHER ****ERS!" and shoots the shotty and then explosions everywhere along with "DNF... Always bet on duke"

So is this George Nukem or Duke Nukem?;)

[Tang Lung]

Best way would be a simple announcment that the game is nearing completion, along with a simple trailer and a few screens. Then maybe a couple of months later a better trailer and some more screens, then closely followed by the release.

Any huge overbearing release tactics would make them look arrogant imo.

[corn wizard]

He should guest on Southpark- saving the childrens from returning alien anal probes

[Mr.Fibbles]

He should guest on Southpark- saving the childrens from returning alien anal probes

That would be awesome.

[Mr.Sociopath]

I actually hope it won't be serious ignoring the (bad)general public opinion.. but I think they'll do the opposite.. probably that is why there is a complete blackout of information, to make the public forget..
IMO they should use the fact that people talk about them like a joke, to their advantage and joke with it .. if not they'll look like :tinyted:

[Dark Angel]

He should guest on Southpark- saving the childrens from returning alien anal probes
The guest appearance on South Park is a brilliant idea. My hats off to you corn wizard.

[ZaphodB]

ok, here's one waaaaaaaaaaaaaay out in left field .... :

Across all networks there is a break in the normal programming, and the announcer says : "Ladies and gentemen, The President of the United States"
George Bush steps up to the podium : "My fellow Amricans, it has comes to a time of great crisis. Aiens have invaded, and there is only one hope. (zoom in on presidents face) Mr. Duke Nukem, WE NEED YOU!"

(cut to duke relaxing with babes watching the TV) "DAMMIT!" (duke grabs shotgun)
Babe: "Awww come back Duke!!"
Duke: "Sorry Babe, I got some ass-kicking to do!"

(cut to awesome scenes from game)

Pres Bush "Allways bet on DUKE!"

(DNF logo)
end

[corn wizard]

The guest appearance on South Park is a brilliant idea. My hats off to you corn wizard.


Ty,ty... Think of all the possibilities:

1: Duke would be uppin' his health at a toilet- Kyle would be like "what the? Dude what's wrong with you? That's just sick"

2: Duke would obviously kill Kenny at some point

3: There could be a jealousy plot between Mr Slave and Ms. Garrison over Duke

4: Cartman would try unsuccesfully to take advantage of his power

5: He could nuke Southpark at the end of the show and the smoke would turn into letters and read: "It's Done Bitches"

[Mr.Sociopath]

5: He could nuke Southpark at the end of the show and the smoke would turn into letters and read: "It's Done Bitches"
hmm...I don't think south park is for commercialization of anything except maybe itself..actually it seems against commercialisation of everything..except maybe itself.. so seeing this would be very much impossible and out of place..

anyway..i'd prefer something about duke, the devs and the public

[corn wizard]

hmm...I don't think south park is for commercialization of anything except maybe itself..actually it seems against commercialisation of everything..except maybe itself.. so seeing this would be very much impossible and out of place..

anyway..i'd prefer something about duke, the devs and the public


True, the smoke thing would be out of place and impossible, but so would Duke on Southpark... anyway... your saying you'd prefer pretty much anything ( a blurb, a commercial, a flier, a fast food restaurant cup, etc)?

[mr. pinky demon]

Just air a commercial and if it is cool, people will remember.

[Dark Angel]

Perhaps the companies that have adverts in DNF can incorporate Duke into their TV commercials.

[Mr.Sociopath]

True, the smoke thing would be out of place and impossible, but so would Duke on Southpark... anyway... your saying you'd prefer pretty much anything ( a blurb, a commercial, a flier, a fast food restaurant cup, etc)?

well yes and no.. something that says at least subtly "ok..we know we are late..now it's done, now quit laughing and enjoy the game :p" ..but generic pub about the game would not be very good I think..and south park would still be better than generic pub..so i'm not against the idea..just I don't see it fit :p

[bobthefish]

Probably been done already, but I just wanted to start a thread of ideas for DNF launch events / promo events / celebrations etc.

What will you be doing to celebrate the launch of the most long awaited game of all time?

What kinds of events do you think 3DR should be setting up for the launch?

Do you fancy bungie / MS style reality games, or something a bit more direct and obvious?


LOL some1 shud make a commercial saying "BUY DNF! ALL THE "COOL" PPL ARE DOING IT!" ;) :D :cool: :p :D

[Tixus]

I think they should start with some viral marketing. Release a few screenshots anonymously, without revealing what the game actually is. Maybe drop a few small clues in some of the pictures, like "EDF" written on one of the soldiers. People will puzzle over them and go "WAIT, are these DNF? Are these even official?? WTF'S GOING ON??" Then after about a week of confusion, they could do a big media blowout, confirming that yes those are DNF screenshots, while providing us with a whole bunch of new ones.

Guess I'm just a fan of the whole viral marketing tactics you see from time to time. There's something I find intriguing about taking that whole mysterious angle when revealing new things. But, I'm sure 3DR's got something great planned for when they finally do release media.

[ReadOnly]

I think they should start with some viral marketing. Release a few screenshots anonymously, without revealing what the game actually is. Maybe drop a few small clues in some of the pictures, like "EDF" written on one of the soldiers. People will puzzle over them and go "WAIT, are these DNF? Are these even official?? WTF'S GOING ON??"

There are bunch of fake screens. And nobody cares. People won't care about anonymous crap from some non-revealed-name game.

[StanC]

Okay, this is gonna be a CG trailer :D :

Imagine a typical club where the washroom is all nasty and dimly lit. The trailer will begin on focusing really up close on a pair of duke sunglasses that is placed beside the sink. The camera will be shakey and goes in and out of focus. It will then slowly zoom out and pan towards a stained mirror above. Water can be heard running, with a few occasional water droplets splashing against the mirror. Then, you hear a squeek of the knob, and the water stops running. A hand comes down onto the glasses and picks them up.

The camera will then cut quickly into dukes perspective- he sees himself in the mirror, and he says firmly: "Damn, I'm looking good."

And the camera goes black.

[Malgon]

^That'd be good for a teaser trailer I reckon, as it'd set the heart pumping for some more footage. Could work well. :)

[Twin]

i wouldn't mind going onto some video game webpages and instead of seeing some stupid pop-up that covers up everything i'm trying to read it'd be so cool if you just hear Duke say one of his famour one-liners like 'it's time to kick ass and chew bubble gum and i'm all outta gum'

or maybe some new one... i know if i just heard dukes voice i'd rush straight to here to see the latest news :D

[jet jaguar 2.0]

Simple and subtle would be my style. Could be a tv commercial or magazine ad. On one full page with the words 'WHEN IT'S DONE', then the page after that 'IT'S DONE'. Or to save money just use 'WHEN IT's DONE' and cross out 'WHEN'.

Nothing else. No radiation hazard symbol. No Duke Nukem. Not even the 3DR logo. Anyone that's paid any attention to pc gaming the past, oh, DECADE, will know exactly what it means.

[Dark Angel]

What about 3DR giving the guys in the US Military something special. Perhaps they could give them discounts and/or early copies of DNF (Perhaps for Christmas).

[Supreme Eight Ball]

Best way for DNF promo?

Just send an e-mail saying "We did it" to three major gaming sites. Believers will gladly run to stores to buy it, and non-believers will immediately download the demo thinking it´s a new Daikatana (I sincerely hope they get positively surprised). :)

[Tim. Just Tim.]

What about 3DR giving the guys in the US Military something special. Perhaps they could give them discounts and/or early copies of DNF (Perhaps for Christmas).

How come you've got such a hard-on for the US Military anyway?

Anyway they can certainly afford to shell out the 60$ I would think.

[SyntaxN]

What about 3DR giving the guys in the US Military something special. Perhaps they could give them discounts and/or early copies of DNF (Perhaps for Christmas).
What the hell...you have a US Military fetish or what :p :mryuck:

[Commando Nukem]

Really, Dark Angel im not sure if you're serious or not, but im really detecting some major sarcasm coming from you... Its a little insulting.

[DavoX]

What about 3DR giving the guys in the US Military something special. Perhaps they could give them discounts and/or early copies of DNF (Perhaps for Christmas).
If it's sarcasm, i like it. If it isn't sarcasm, you should review your ideas.

[Echo Black]

What about 3DR giving the guys in the US Military something special. Perhaps they could give them discounts and/or early copies of DNF (Perhaps for Christmas).

You're creepy.

[Drewcifer]

Dark Angel, please stop with the military crap.

[Zixinus]

Very simple.

Give the alcamical symbol of radiation, below/next to it a plus sign and below/next to it the alchamical sign of gold. And post it on the 3DR mainsite.

It would be very vague, but it would pick up VERY fast. Exspecially if someone figures it out. Wait a month (becuse of the gaming magazines), and then let the media flood out.

Every gamer will know about it.

[hell-angel]

Just release an official trailer and some (like 5) screenshots and a bit of news every month on a specific day :)

What about 3DR giving the guys in the US Military something special. Perhaps they could give them discounts and/or early copies of DNF (Perhaps for Christmas).

Yeah, send them a nuke with "greetings from korea" on top of it. :p

[Zixinus]

Yeah, send them a nuke with "greetings from korea" on top of it.

LOL, good one.

[wayskobfssae]

How come you've got such a hard-on for the US Military anyway?

Anyway they can certainly afford to shell out the 60$ I would think.

Heh...

[brabee]

Now that I think of that, do you think they should use something like "the longest developed game in the history" promoting DNF?

[ZaphodB]

Oh yes, that would be awesome!

[Micki!]

It would at least be very funny, and i can't see why it would be bad to promote it like this :D (you gotta tell me if there is anything bad about it)

[brabee]

Maybe they could follow the "The hero that is forever" line from the trailer with something like this: the next screen would only show "...is here..." ending with a black screen where would be in a small font "Duke Nukem" and under it with some cool effect "FOREVER" would finally appear, followed by actual gameplay footage.
But as we've seen, they know how to make a decent trailer in 3DR, so I wouldn't worry about this much :)

[Bryant]

Promoting DNF would be unnecessary. The moment they say "It's done.", the news will spread like wild fire.

[Micki!]

Promoting DNF would be unnecessary. The moment they say "It's done.", the news will spread like wild fire.

Where's the fun in that..? :D

[Battousai]

Telling the world "it's done" with some style.

http://img76.imageshack.us/img76/462/finishedsh3.th.png (http://img76.imageshack.us/my.php?image=finishedsh3.png)

:D

[Joementum]

Promoting DNF would be unnecessary. The moment they say "It's done.", the news will spread like wild fire.


They should start an actual wildfire, and see if it spreads faster than DNF news. Ideally, it would be in the rain forest and exterminate several endangered species, much ilke Duke himself.

[Commando Nukem]

They should start an actual wildfire, and see if it spreads faster than DNF news. Ideally, it would be in the rain forest and exterminate several endangered species, much ilke Duke himself.

Okay that made me spit out my pepsi. Hahaha!

Actually its not really funny... I mean if someone did set a wildfire in relaytion to DNF (at all really... :P)

[Kev9709]

This game needs no special promotion. Magazines, newspapers, and even the Pope will do the advertising for them. Expect car accidents when people hear it on the radio driving to work and have a heart attack.

[Kev9709]

On a side note, I feel that it would be extremely tacky for 3DR to use DNF's ungodly long development to sell the game. I mean, why should they exploit the fact that they screwed up so many times?

[Monkey Butler]

Because as has already been discussed about a million times, it's the defining feature of DNF's development, and because self-deprecation scores points. It wouldn't need to be in any necessarily negative context - not just "yeah, it's late" but also "but shit, if the wait hasn't been worth it!". 3DR are going to have to address the length of development at some point, and poking fun at themselves is probably the easiest way to get people on side.

And saying that the game needs no special promotion is kinda naive. Sure people know about it, and they'll probably care when it goes gold, but there needs to be more than that to convert all that into sales, and especially to convince the people that made up their minds about the game in 2001.

[Montykoro!]

Maybe GB make a post in shacks new saying "DNF is cancelled" later 7 Day after that another post saying

In the first day Finish the graphics engine...
In the second day All the props and models are done...
In the third day meqon/ageia system ready
In the four day maps are done...
In the five day Interactivity is completed
In the six day Sound and multiplayer are fully opertational
In the seven Day.... rest...make this post and it's done

Duke Nukem 3D II

The tag line.... "FPS in 7 days...short dev time of all time...always bet on duke..."

[DavoX]

Even a game like "duke nukem 3d 2" would take more than a year to make.

[MakronMan]

Just release an official trailer and some (like 5) screenshots and a bit of news every month on a specific day :)



Yeah, send them a nuke with "greetings from korea" on top of it. :p

hahaha i dont get it :p


anyways if they were to do a good ad for television, they could have a news report of aliens invading earth, then the screen flickers into one of those no reception grey screens then the screen goes black, then white blinding letters spell out "the ultimate ass kicker is Back" while the beginng of the duke nukem theme song by megadeth goes on in the background

da da dum da da dum da da dum da da dum, da da dum da da dum da da dum da da dum, da da dum da da dum da da dum da da dum, da da dum da da dum da da dum da da dum,

anyway thats just my thoughts on a promo idea

[Montykoro!]

Even a game like "duke nukem 3d 2" would take more than a year to make.


It is DNF with another name ... this way could " to finish it " saying that in only 7 days they finished a "new" game

Ok was a bad(wrong) joke ... : (

[baff]

Lucky Dip.

Girls stuff copies of Duke down their knickers and bra's and you have to pay to get them out.

[baff]

Duke DvD's clenched between buttocks.

[baff]

Spinning around nipples.

[Dead Meat]

A possible E3 2007 trailer:

Trailer starts...take 2 logo is shown, 3dr logo is shown, nuke logo is shown...then we see Las Vegas..see how life's going in the city while a narrator talks: "Las Vegas..the future..the city of sin. Morale's going nowhere...strippers everywhere..people drinking and taking drugs 24/7 and talking crap all the time. The situation is outta control. It's bad BUT it's about TO GET WORSE!!!
Then we see alien spaceships descending to Earth..destroying buildings, pretty much invading the planet...chaos in the streets, people screaming!!
Narrator continues: "Once a proud nation the U.S. has become a big graveyard..our military forces completely wiped out...our president-the leader of the free world has been abducted! BUT the aliens made ONE BIG MISTAKE!!

Then Duke is shown..putting his sunglasses on and lighting a cigar...he says: "Nobody destroys our strip clubs...and LIVES!!

Then actual gameplay is shown...Duke shooting those alien bastards...hearing rock music in the background. The trailer continues showing Duke kick ass and just before the end Duke says: "I'm BACK!

Narrator says: "Duke Nukem Forever...10 years in the making..is finally done...and ready to rock your world!" Then you see a big DUKE NUKEM FOREVER..maybe in flames and Duke says: "I'm coming to kick YOUR ASS...SUMMER 2007!!

Trailer ends.

[roryok]

I've just been inspired by the new screenshot!

Ok here's my promo Idea:




[B]"the wait is over"

CUT TO:
speed montage of DNF clips, about 3 seconds

CUT TO:
Black Screen

[DNF Logo Slams Down]



[B]"Forever Has Arrived"

[Rider]

What about this for a promo idea?

Release a 200x100 picture of Duke in-game and let George just comment "in-game shot" and watch the internet collapse :p

[Lt.Havoc]

I hope they make some kind of Cinema style promo, with that Narranator who always does that stuff, ya know "one man, one descion, one desire!"

That would be great: Blakc screen, Narronator voice "A world in fear..." fade in, scene of fighting, people running and screaming, then some TV reporter says "They are attacking the city, this is a large scale invasion, the EDF was not able to stop them" Note: on the screen you see a "Live from Las Vegas" tag.

fade out narronator voice "There is only one man who can save the world....."
Duke voice: "Its time time to kick ass and chew bubble gum......but once again I´m all out of gum!"

DNF theme starts, fade in, lots of shooting and action, e in game scenes and sequences that show how amazing the engine is and what you can all do in the game.

You see Duke shooting some bad guys and making remarks about it.

Narronator "One man, one descion, one desire......the greates action hero of all time is back and he is forever!"

Atomic symbol, explosions and the title appears Duke "Come get some!" and then there stands it "Duke Nukem forever"

[DragonflyWolfTen]

The PROMO idea
The in game nuclear explosion that 3DR has mastered followed by Dukes symbol slamming into the screen fading to 3D REALMS, IT'S DONE then date of release.

This won't be the only ad obviously. It will be quick, 10 secs.

[Tedades]

(First aired on on April 1st!)
Maybe they can do a nice render from this idea:

1st you see the devil in a frozen hell,
he looks up and see's pigs flying...
Camera goes up and shows that there is world peace, bush speaking a full line with difficult words without saying them wrong about world peace...

-Fades to Black-

Shows: "Its Done."

-Fades to DNF Logo-

Shows "In Stores x-x-200x"

-quick switches to short film-
shows Bush playing DNF with world leaders on a 360 then giving a high 5 when they win

[corn wizard]

A demo of 1/2 of a level should be released at the same resolution as that thumbnail screenshot.

[Hudson]

All they need is a blank white page in a magazine with "It's Done"

You know, the HL2 approach.. just even more generic ;)

[Montykoro!]

only need 3 post of GB 1 per day

1.- It's Done

2.- Duke Nukem forever

3.- "Release date"

[JobivanHiob]

this is my approach:

1. -"it's done"-post from george
2. -one day later a screenshot on the frontpage
3. -one day later a trailer with the release date