To me, this isn't and will never be Max Payne 3. Sure those new to the series will pick it up, maybe even like it, but give them the first two to play and the first thing that will be uttered is "this isn't Max Payne!" (them having played Max Payne 3 first once its eventually released).
I still have the thought to order a book from Amazon about detective film noir and send it to Rockstar with the following note attached:
"HINT!". Just an idea.
Regards,
Yickle!