Throw it up on Steam without any news release warning.
Games are dissected and evaluated to death before they're even released, I think a surprise release would go completely viral and all the nay sayers would be caught off-point. Just because every release has pre-order mayhem doesn't make it the best marketing strategy, especially for games that are highly anticipated.
Quote:
Originally Posted by hightreason
As for the 21Gb beta download - that'd make me laugh, because it wouldn't be free for most people, if I downloaded something like that the ISP would go nuts and empty my bank account for the "Additional Service Charges"
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Demo as a blu-ray disk in PC Gamer
