[JobivanHiob]

a DNF announcement trailer which takes about 3 minutes at the end or right at the beginning of the GBX PAX panel.
But I could imagine it being at the end to blow everyone out of the water...and of course there needs to stand a release date at the end or at least the release date of the demo.
After the trailer there is just silence in the room...Randy starts talking in his professional tone about the work on DNF and that this trailer marks the end of the media blackout until the release of the game early next year.
The Panel ends and grabbag music starts playing...everyone's standing up and beginning to leave the room realising what just happend.