Let's cut to the chase.
The most used means of scaring in today's horror movies are jumpscares and gore.
Jumpscares is what I don't call fear. It is not fear at all. It's like a surprise kick in the balls. It's surprising, it's painful, but it isn't scary. Awaiting a seemingly inevitable kick in the balls which never comes is fear - fear through tension and suspense. The anticipation of a powerful kick in the nuts can wreck havoc in one's psyche significantly more than...